Changing the customer experience with modern signage

November 11, 2016 Modern signage

Digital signage is more than just a replacement for printed material. It is now capable of serving as an extra salesperson and also as an extension of the retailer’s brand. In today’s fast paced world digital signage plays a crucial role in improving customer service. 

Provides updated verifiable information 

Digital signage provides a more direct form of communication between the retailer and the customer. Through its use, customers are kept up to date on offers and other services that a retailer offers. It has the advantage of grabbing the customer’s attention in a subtler way than other advertising modes. Through the use of digital displays, advertisers are able to break through the noise that comes with other types of promotional media and get their message straight to the customer.

Helps cut down on costs

Use of digital signage helps businesses cut down on costs and reduce the paper and printing costs that is associated with fliers and posters. You can continuously refresh your content with just a few clicks of the mouse to give up-to-date and relevant information at no extra cost.

Helps in making decisions

Purchasing a product involves a lot of decision making in which static displays have a very limited role. However, through digital signage, touch screen displays help customers learn all they need to know about products at their own pace without necessarily being pressured into doing so by a salesperson.

Interactive retailing has also made it possible for customers to learn more about products from signage monitors, helping to create customer confidence and loyalty for specific brands.

Educating and entertaining customers

Retailers are always looking for ways to educate customers. Before the introduction of digital signage, customers would listen for long hours to public speakers which provided customers with information of little use to them. The introduction of digital signage has changed all this by providing its target audience with information tailor-made for them.

Clever merging of videos and touchscreens helps in connecting retailers to their customers and informing them of new products, promotions, new features, and pointing them towards a sale, this is attained without being overly invasive or overwhelming the customers with too much information.

Shopping has become a much more enjoyable experience thanks to the entertaining nature of digital advertising.


Before the advent of digital signage, display content came fixed from the manufacturer and changing it was almost impossible. Customers were all exposed to the same product images including those who were not interested in what was on display; they would end up not benefiting from any new product arrivals due to lack of relevant information.

Interactive retail displays have changed all this. Customers are now less likely to miss any product in stock, and also have more information about the products displayed on these monitors, thanks to their interactive nature.

Display of Relevant Information

Digital advertising provides customers with more diverse information about products from a single display lisinopril price. This is made possible by the fact that retailers can buy screen time for their products; on screens situated in areas they expect more customers. A retailer dealing in sports wear can get screen time to advertise his products on digital displays near sports stadiums. This makes it possible for customers to get tailor made information on products close to their interests. 

Better Interaction with Customers

Through the use of digital displays retailers can now provide a better experience to their clients who now get a chance to review the products and services available in stores. Feedback on what a customer likes or dislikes about a particular store can now be received in a timely manner, as well as suggestions on areas of improvement.

Friendlier user interfaces

Although digital signage is changing the world of personalised advertising in leaps and bounds, there are still challenges to be overcome like customer capacity to operate certain equipment; provision of shopping assistants and continually improving user interfaces to make them friendlier are ways of improving on this aspect.